Portfolio Details The Ellison School Comparative Institutional Overview & Digital Marketing Assessment (2013)

Competive overview and evaluation of The Ellison School, a private independent PK-8 school located in Vineland, NJ. The locations of families enrolled in the 2012-2013 academic year were mapped, a common demographic profile was ascertained with the help of U.S. Census data and comparable locales were identified within a set distance from the school. The school and its competitors were also assessed with respect to their digital marketing activities and specific recommendations were made based on user interface best practices and primary observations of the competitve set.